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“Smart & modular retail solutions. We help European supermarkets and brands optimize space, reduce waste and boost sales through innovative display systems and sourcing expertise.”

“Smart & modular retail solutions. We help European supermarkets and brands optimize space, reduce waste and boost sales through innovative display systems and sourcing expertise.”

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We work with leading European retailers and brands

For over a decade, we’ve been partnering with some of Europe’s most respected supermarket chains and brands to bring smart, modular, and sustainable retail solutions to life. Our displays, sourcing expertise, and consultancy services are trusted by companies such as Edeka, Rewe, Albert Heijn, Colruyt, Poiesz, Van Tol, and many others. Together, we create efficient, impactful in-store concepts that optimize space, reduce waste, and boost sales across fresh, bakery, and impulse categories.

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Our unique approach

Helping retailers grow with scalable designs, efficient sourcing, and impactful in-store concepts.

At Elips Solutions, we combine Dutch forward-thinking with Chinese expertise to deliver modular, sustainable, and scalable retail solutions. With over 10 years of experience in Europe’s fresh and impulse categories, we help retailers and brands grow efficiently and intelligently, bridging innovation and execution every step of the way.

Consultancy

At Elips Solutions, we help companies make smarter strategic and operational decisions, from concept development and process optimization to market expansion and in-store execution. Our consultancy services combine strategic insight, hands-on experience, and a deep understanding of European markets. Whether you're a retailer, brand, supplier, or service provider, we support you in turning challenges into growth opportunities. From shaping future-proof concepts to improving day-to-day performance, we offer tailored advice, practical frameworks, and measurable results that drive sustainable success.

About us

A bold ambition

In 2012, through Spar International and Alibaba, I was introduced to Simon Tan in China. Our mission was clear: improve the fruit and vegetable supply chain. At the time, packaging was a chaotic mix, with little to no reuse. Together, we set out to reduce costs and safeguard the quality of fresh produce, where waste levels were often alarmingly high.

With the conviction that things can always be improved and with the support of our partners the foldable, reusable crate was born. Today, this innovation is used by countless companies across China.

From day one, our direction was clear: not watching from the sidelines, but working shoulder to shoulder with entrepreneurs to drive growth and success.

Growth as a driving force

Our core values, development, authenticity, connection, and Impact guide everything we do. They are more than words; they shape the way we work and partner with businesses.

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Quote

"Working with Elips Solutions on the development of the Impulso Display has been a very positive experience. Their clear plan of approach, transparent agreements, and strong focus on quality gave us full confidence from the start. Even the way the products are packaged shows their attention to detail, it almost reminds me of how Apple presents its products. The simple and clear instructions make the displays easy to use, and to this day, we haven’t received a single complaint from our customers.”

Baskin – The Netherlands

How can Elips solutions help? How do we work?

At Elips Solutions, we help businesses grow smarter and faster with a fully integrated approach. Whether you’re developing a new product, streamlining your processes, or exploring sourcing options in China, we’re here to support you every step of the way. Looking for ready-to-market solutions? Some of our engineered products are available through trusted partners, while others we distribute directly.

More about our process

What we do?

1. Product Development

From idea to execution, we guide your product journey to ensure faster time-to-market, reduced costs, and sustainable growth.

2. Process Analysis & Improvement

Identify inefficiencies and optimize your workflow to save time, reduce costs, and improve overall performance.

3. Sourcing & Production in China

Our dedicated local experts manage production and supplier partnerships with precision, aligning every step with your business goals and sustainability standards.

4. Specialized Expertise

From moulding plastic parts, assembling metal components, to designing entire production lines.

5. Sales Training & Team Coaching

Equip your team with the skills to succeed, foster collaboration, and unlock their full potential

6. Marketing and communication support.

Designing brochures, new product introduction, supporting social media.

20GP container met stapelbare modulariteit en veelzijdigheid voor efficiënte opslagoplossingen.

Why work with us?

Local expertise, global education. Our China-based experts have international training from the US, Europe, and Australia/New Zealand.

Integrated marketing support. Our marketing team helps position and communicate your products effectively.

Proven project methodology. Our structured 5-step approach ensures quality, timing, and results.

Our 5-step approach is at the core of everything we do.

See how our process works:

Roeiboot vol team te water, teamgeest en zeilenwedstrijd, sportieve watersport, zomerse boottocht, Elips Solutions, strategisch teamwerk op zee.

At Elips Solutions, we combine Dutch forward-thinking with Chinese hands-on expertise to deliver measurable results and long-term value. This clearly leads to an improvement in the sales strategy. We carry this through to training the sales team to obtain the desired skills. We use specialized sales trainers/marketers from our network. Analysis: interviews with the sales team and sales management. Desk research and analysis of commercial tools and supporting materials, your customers and your competitors. Elaboration of the plan: interactive presentation of the identified improvement points, translated into a concrete step-by-step plan with the goals to be achieved, arranged in the correct order and time.

Ontwerp digitale oplossingen voor bedrijfsgroei en innovatie met Elips Solutions, expert in IT en technologie voor krachtige zakelijke prestaties.

Execution: improvement opportunities that can be addressed in the areas of Sales Strategy, Sales Structure, Sales Culture & Leadership, Sales and Management Skills and Sales Tools. Coaching: co-management, coaching and sparring, with the aim of making the changes initiated in your organization and with your people stick into the future. Evaluation: a continuous process of making adjustments where necessary, in order to achieve the return on investment of your investment in your organization and people together with you.

We warmly invite you to get in touch with us to explore how we can support your business. Feel free to contact us anytime for a conversation about your challenges and goals. Together, we can look at opportunities and solutions tailored to your needs. You are welcome to schedule a no-obligation appointment with our team, we look forward to meeting you and discussing how Elips Solutions can make a difference.

FAQ

  • Interested in working with us? Schedule a no-obligation meeting with Elips Solutions.

    Get in Touch, fill out the contact form with your details, the best phone number to reach you, and a short description of your topic. Book a meeting, schedule a free, no-obligation meeting with our team. Discuss your needs, our experts will listen, understand your situation, and explore how we can support your business. Decide your Next Step, after the meeting, you choose whether to continue with Elips Solutions. The process is simple, transparent, and pressure-free.

  • Why sourcing in China?

    Sourcing in China offers significant advantages for businesses looking to optimize production, reduce costs, and access specialized expertise: Cost Efficiency, competitive manufacturing costs without compromising quality. Expertise & capabilities, skilled local teams with experience in plastics, metal assembly, electronics, and full production lines. Scalability, easily scale production up or down according to demand. Speed & flexibility, access to fast turnaround times and flexible production solutions. Global Standards, many factories adhere to international quality, safety, and environmental standards. At Elips Solutions, we combine local Chinese expertise with global knowledge (US, Europe, Australia/NZ education) to manage your sourcing efficiently, ensuring high quality, smooth operations, and a seamless supply chain.

  • Do you have client success stories or references from companies that have worked with Elips Solutions?

    Yes, we do. For more than 10 years, Elips Solutions has been working successfully with leading retailers and shopfitting suppliers across Europe. Our long-term partnerships include companies such as Colruyt, Edeka, Konsum, Rewe, Nahkauf, Spar, Plus, and many more, who value our ability to deliver innovative, practical, and sustainable solutions tailored to their needs. These collaborations have consistently resulted in measurable improvements in sales performance, in-store efficiency, and customer satisfaction, making Elips Solutions a trusted partner in the retail industry.

  • How does Elips Solutions ensure the sustainability of improvements within an organization?

    At Elips Solutions, we make sure that improvements are lasting and embedded within your organization. Our approach includes: Coaching and guidance: We work closely with your team and management to fully integrate new processes, methods, and skills. Sparring and co-Management: By actively supporting and steering, we ensure changes are properly implemented. Continuous evaluation: We monitor results, identify challenges, and adjust processes and strategies where needed. Tailored Training: Customized workshops and training sessions ensure employees retain and apply the necessary knowledge and skills. Follow-Up Support: Even after implementation, we remain available to provide advice and ensure the effectiveness of improvements. Through this structured approach and ongoing support, we ensure that improvements become an integral part of your organization’s daily operations.

  • Sourcing vs Producing in China, what is the difference?

    Sourcing in China Focuses on finding suppliers and components for your products. You manage the design, specifications, and assembly elsewhere. Ideal if you want to reduce costs or access specific parts without relocating full production. Elips Solutions helps identify reliable suppliers, negotiate terms, and ensure quality. Producing in China Involves manufacturing the complete product locally. You leverage China’s full production capabilities, including assembly, tooling, and testing. Ideal if you want to scale efficiently or benefit from integrated manufacturing processes. Elips Solutions manages the entire production process, ensuring high quality, efficiency, and compliance with global standards. In short: Sourcing = buying components or semi-finished products; Producing = making the complete product. Both can be done with our guidance to ensure quality, efficiency, and smooth operations.

  • What is the background and expertise of the professionals at Elips Solutions?

    The team at Elips Solutions combines global experience, technical expertise, and practical know-how to support your business. Key Highlights: International Experience, our professionals have worked with leading companies such as General Electric, Polymer Logistics, Cabka, and Unsa. Sports & Team Coaching, expertise in coaching high-level sports teams, bringing insights into performance, teamwork, and leadership. B2B Sales & Retail Solutions, extensive experience in sales strategy, retail operations, and returnable packaging across Europe. Production & Sourcing in China, local specialists skilled in plastics molding, metal assembly, and designing production lines. Global Education, team members are educated in Europe, the US, Australia, and New Zealand. Marketing & communication, professionals who design and implement clear, consistent, and effective marketing strategies. This combination of international business knowledge, local expertise, and practical coaching experience allows Elips Solutions to deliver integrated, high-quality solutions from concept to execution.

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Call us
+31611917385 Contact us